Who we are
Hans Keukenschrijver and Menno Beker are widely recognised as thought leaders in Reputation Intelligence
Especially within the hospitality travel space, guest experience analytics, and reputation intelligence. With decades of combined experience at the intersection of hospitality, data science, and digital strategy, they’ve helped destinations, hotel brands, tourism boards, and tech providers turn guest feedback into actionable business intelligence.
Their influence stems not only from their advisory roles and successful exits and M&A (e.g., eKomi to Goldman Sachs, Olery to Visit Group backed by PSG), but also from their ability to translate complex guest sentiment into practical tools for operators, governments, and investors.
They are the co-authors of the book:
Published in 2024, this book is now used by hospitality schools, DMOs, and tech providers around the world. It offers a sharp, data-driven, and often humorous look into the world of guest reviews — with real-life examples and strategic frameworks for managing online reputation.
Together, they are helping reshape how the industry understands and uses guest experience data — not as a vanity metric, but as a core business driver.
With KB Ventures we are a boutique growth and pivot consultancy dedicated to helping proven technology companies scale globally. With a focus on strategy, sales, operations, and market expansion, we provide expert guidance to entrepreneurs, VCs, and investment firms looking to enter new markets or pivot their business models.
Our team specializes in strategic pivots, mergers & acquisitions, and sales-driven growth, leveraging our extensive international network of senior executives to create impactful results. We believe in thoughtful execution, meticulous planning, and a data-driven approach to ensure long-term success for every client we partner with.
Meet the Team
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Menno Beker
Founder / Partner
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Hans Keukenschrijver
Founder/ Partner
